a part-time job
The situation faced by the modern economy, and with it modern business and marketing, is quite interesting. It is interesting in what happened for the first time in the history of mankind. Previously, there was nothing like this, because before there was always a shortage of goods, a lack of resources and everything sold well. Now he is gone, there are so many products that your eyes are flying up, there are also enough resources and they are cheap enough, so you need to change how you manage your customers.
You could even say that there is no problem with money. If you don’t have your own money, then you can take a loan and buy almost everything that you want. But sales, in spite of this, do not go as we would like, business does not go as we would like. Moreover, business and sales do not go at all. They don’t go so much that you can constantly see either one or the other company, often a well-known company, announcing its departure from the market. Continue reading
Return on business – the amount of money that it generates. In terms of return, businesses are different. Some generate a lot of money, some a little, some generally generate a minus. Of course, the dream of any owner is that the business generates the maximum amount of money. Maximum earnings from the business is the goal of any businessman. But at the same time it is his concern.
The return on business and how to increase it
Improving business efficiency is the task of the business owner. No one else but him is interested in this. It is he who is responsible. Both himself and the specialists hired by him can engage in improving returns. But responsibility is always on who owns the business. If the return on business does not suit the businessman, then the blame for this always lies with him alone. Continue reading
If the brand name has become a household name, this phenomenon can have both positive sides and negative sides. On the one hand, consumers begin to correlate the name of the company with a certain group of products. Another aspect of such a transition from the brand name to the name of a particular product is that over time the brand will lose its copyright and any company producing one or another type of product will be able to use it.
Perhaps, many people know that the word “Xerox” was originally the name of a company that produces photocopiers. Now we perceive it not as the name of the company, but as a designation for a group of products. But the Xerox company is not the only one who managed to turn the brand in the minds of people into a very specific product. Continue reading