Investors love projects based on the algorithms proposed in the book.
In general, the book “Launching Innovation” is good for those who want to generate creative ideas for sale and for those who want to turn the generation of creative ideas into a business. Investors love projects created on the basis of the algorithms proposed in the book, evaluate them highly and willingly invest in them, because they are usually effective.
However, the book is not good enough for those who want to develop the idea on their own, who want to build their personal long-term and competitive business on the basis of the idea, because it contains very little information about how to build a market and develop it. In a creative economy, having your own market and having your own business is practically the same thing. Continue reading
There is only one effective way to save business marketing. If there is no marketing, then there are no customers and business. In 99% of cases, problems in business arise due to lack of marketing or its poor quality. If you think differently, then imagine for a second that all customers have disappeared. There were customers and they were not there. Not a single customer.
How to save a business and avoid bankruptcy
Everyone is gone. There was no one to sell. Warehouses are inundated, but no customers. No one is interested in goods and services. Around silence, everything is smooth, like a lake in calm weather. The world seemed to freeze and stop. You look as if on a photograph in which a moment is captured. Imagine, Imagine. Be brave, look into the eyes of reality. Continue reading
The behavior of your cat, dog, parrot or fish is unlikely to change compared to what they had them in the summer. They do not watch TV, do not listen to the radio and do not go online and for this reason they don’t even know that the world financial crisis has happened, and for this reason they don’t think about how to deal with the crisis.
How to deal with the crisis and defeat it
However, one wonders when many crowns of creation – people endowed with consciousness, behave like animals, fish and birds – pretend that nothing happened, and after all, the most terrible reality of recent times is precisely that in the yard winter is coming soon, but also the global financial crisis. It has already erupted in many countries and, undoubtedly, has begun its destructive procession in Belarus. Continue reading