Freelance: Pros and Cons
The modern labor market offers job seekers many work options and conditions on which to carry out their professional activities. Not so long ago, the word “freelance” appeared in our…

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An idea divorced from reality is only suitable for self-satisfaction
The business of the future is the monetization of talent. Everyone is talented in something. Absolutely everyone is talented in something, there are no exceptions and cannot be. However, the…

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How does Valve, a game developer, work?
Valve Corporation is a company that has created legendary games such as Half-Life, Counter Strike, Dota 2, Portal and others. The company was created by Gabe Newell, whose biography also…

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Launching Innovation

Investors love projects based on the algorithms proposed in the book.

In general, the book “Launching Innovation” is good for those who want to generate creative ideas for sale and for those who want to turn the generation of creative ideas into a business. Investors love projects created on the basis of the algorithms proposed in the book, evaluate them highly and willingly invest in them, because they are usually effective.

However, the book is not good enough for those who want to develop the idea on their own, who want to build their personal long-term and competitive business on the basis of the idea, because it contains very little information about how to build a market and develop it. In a creative economy, having your own market and having your own business is practically the same thing. Continue reading

How to save business and money

There is only one effective way to save business marketing. If there is no marketing, then there are no customers and business. In 99% of cases, problems in business arise due to lack of marketing or its poor quality. If you think differently, then imagine for a second that all customers have disappeared. There were customers and they were not there. Not a single customer.

How to save a business and avoid bankruptcy

Everyone is gone. There was no one to sell. Warehouses are inundated, but no customers. No one is interested in goods and services. Around silence, everything is smooth, like a lake in calm weather. The world seemed to freeze and stop. You look as if on a photograph in which a moment is captured. Imagine, Imagine. Be brave, look into the eyes of reality. Continue reading

How to deal with the crisis and defeat it

The behavior of your cat, dog, parrot or fish is unlikely to change compared to what they had them in the summer. They do not watch TV, do not listen to the radio and do not go online and for this reason they don’t even know that the world financial crisis has happened, and for this reason they don’t think about how to deal with the crisis.

How to deal with the crisis and defeat it

However, one wonders when many crowns of creation – people endowed with consciousness, behave like animals, fish and birds – pretend that nothing happened, and after all, the most terrible reality of recent times is precisely that in the yard winter is coming soon, but also the global financial crisis. It has already erupted in many countries and, undoubtedly, has begun its destructive procession in Belarus. Continue reading

The role of marketing in small business
Marketing in a small business is 100% compulsory. Without it, a business will never become large or even medium. It’s a big mistake to think that you will make money…

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An idea divorced from reality is only suitable for self-satisfaction
The business of the future is the monetization of talent. Everyone is talented in something. Absolutely everyone is talented in something, there are no exceptions and cannot be. However, the…

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10 secrets of Apple presentations
Apple is a brand that needs no special introduction. They achieved stunning success not only thanks to their quality products, but also their presentations. After all, it is important not…

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McDonald's Marketing Tricks
When the phrase “fast food establishment” is pronounced, what comes to your mind first? Of course, McDonald's. This worldwide network has captivated all major cities. Despite the fact that many…

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