How they work at British American Tobacco
British American Tobacco was founded in 1902. Since then, everything has been in the history of the tobacco corporation - both ups and downs. As befits any large business. Now…

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10 secrets of Apple presentations
Apple is a brand that needs no special introduction. They achieved stunning success not only thanks to their quality products, but also their presentations. After all, it is important not…

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Why eating in the workplace is bad
Among office workers there are a lot of those who prefer to eat right at their work computer. Some do this because of too busy work schedules, so to speak,…

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cardboard boxes

The greatest advertising campaigns of the XX century

Advertising is an important part of any business. One way or another, we all deal with advertising, some as creators, some as consumers. Now, in the modern world, advertising has become a special type of art. She surprises, delights, shockes. Among the examples of advertising there are both masterpieces and absolute absurdities.

The history of advertising goes back to antiquity, when sacred symbols existed that functioned as distinguishing different cults from one another. In America, advertising reached its most dynamic and intensified development in the late 19th and early 20th centuries. Then the largest manufacturers began to rapidly develop their activities, who had the intention to enter the world market and gain a firm foothold in the minds of consumers. In Europe, where this process took place a little earlier, the advertising industry was already more established and not so stormy. Continue reading

Unusual recruitment procedures
The standard hiring procedure is to interview a candidate, sometimes in several stages. Often testing and other methods are added to the interview to identify the level of knowledge and…

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Sanctions Business
Sanctions. Someone sees this phenomenon as extremely negative, but is everything really so bad? Food sanctions, that is, a ban on the import of certain goods from abroad, caused a…

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The first reason for low profits
Many companies have low profits, are on the verge of bankruptcy and are waiting for a miracle. For some, this has even become the norm. This happens for years, sometimes…

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How to find a job without experience
Work experience is one of the most important points in a job seeker's resume for many employers. Everyone came across this vicious circle: in order to get a good job…

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