How great brands came about
Speaking now about world-famous companies and brands, it is sometimes difficult to imagine that once their founders were inexperienced start-up entrepreneurs, global retail chains started from one single small store,…

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Unusual recruitment procedures
The standard hiring procedure is to interview a candidate, sometimes in several stages. Often testing and other methods are added to the interview to identify the level of knowledge and…

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The difference between thought and idea
A business idea, and, therefore, a new opportunity for making money, can be concluded in a person, business, product, market or startup. Therefore, it is advisable to work in all…

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carried a huge box

The greatest advertising campaigns of the XX century

Advertising is an important part of any business. One way or another, we all deal with advertising, some as creators, some as consumers. Now, in the modern world, advertising has become a special type of art. She surprises, delights, shockes. Among the examples of advertising there are both masterpieces and absolute absurdities.

The history of advertising goes back to antiquity, when sacred symbols existed that functioned as distinguishing different cults from one another. In America, advertising reached its most dynamic and intensified development in the late 19th and early 20th centuries. Then the largest manufacturers began to rapidly develop their activities, who had the intention to enter the world market and gain a firm foothold in the minds of consumers. In Europe, where this process took place a little earlier, the advertising industry was already more established and not so stormy. Continue reading

Perfect customer management
The situation faced by the modern economy, and with it modern business and marketing, is quite interesting. It is interesting in what happened for the first time in the history…

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This path of wealth is available to everyone who knows about it ...
In fact, this path of wealth is available to everyone who knows about it. For this reason, in order not to create excessive competition, those who know about him prefer…

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Starbucks Success Secrets
Establishments Starbucks is a world-famous brand. These coffee houses are most popular, of course, in America. But in other countries they are no less in demand. Americans even have a…

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Small business
Small business is opened by 2 categories of people. One of them is people who realized in themselves a large amount of excess energy, but in order to minimize risks…

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