The role of marketing in small business
Marketing in a small business is 100% compulsory. Without it, a business will never become large or even medium. It’s a big mistake to think that you will make money…

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Why eating in the workplace is bad
Among office workers there are a lot of those who prefer to eat right at their work computer. Some do this because of too busy work schedules, so to speak,…

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Creative class as the aristocracy of the future
A creative economy and a creative class is a reality that has already come. Each type of economy requires a base class, elite. Accordingly, if there is a creative economy,…

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the leadership

Interesting facts about Coca-Cola

Coca-Cola is one of the most popular drinks in the world, and many people already know that it was originally created as a medicine and sold in pharmacies. The creator of this drink, pharmacist John Pemberton, named this drink in honor of the components from which he made it – coca tree leaves and cola nuts. Coca-Cola can be called a truly legendary drink – which is only worth a long-term advertising campaign with Santa Claus in the lead role! By the way, this strategy is included in the collection of the greatest advertising campaigns of the twentieth century.

If you look superficially through the history of the creation and development of the Coca-Cola brand, it may seem that the company has always pursued an honest, albeit slightly aggressive, policy of promoting its product. In fact, absolutely any big business is fraught with facts hidden from the public. And these secrets do not always give cause for pride. Continue reading

The greatest advertising campaigns of the XX century
Advertising is an important part of any business. One way or another, we all deal with advertising, some as creators, some as consumers. Now, in the modern world, advertising has…

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How great brands came about
Speaking now about world-famous companies and brands, it is sometimes difficult to imagine that once their founders were inexperienced start-up entrepreneurs, global retail chains started from one single small store,…

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What is networking?
Man is a social being. And that means that social ties play a big role in our lives. Many useful acquaintances can solve almost any problem in a person’s life…

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Creative business ideas
There are so many entrepreneurs and business ideas embodied in them that to create something new you need to turn your imagination to the maximum. This is how creative ideas…

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