Unusual recruitment procedures
The standard hiring procedure is to interview a candidate, sometimes in several stages. Often testing and other methods are added to the interview to identify the level of knowledge and…

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What is crowdfunding
Crowdfunding (public funding, from crowd funding, crowd - crowd, funding - funding) is a collective collaboration of people (donors) who voluntarily pool their money or other resources together, usually via…

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How to save business and money
There is only one effective way to save business marketing. If there is no marketing, then there are no customers and business. In 99% of cases, problems in business arise…

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unlike most

The greatest advertising campaigns of the XX century

Advertising is an important part of any business. One way or another, we all deal with advertising, some as creators, some as consumers. Now, in the modern world, advertising has become a special type of art. She surprises, delights, shockes. Among the examples of advertising there are both masterpieces and absolute absurdities.

The history of advertising goes back to antiquity, when sacred symbols existed that functioned as distinguishing different cults from one another. In America, advertising reached its most dynamic and intensified development in the late 19th and early 20th centuries. Then the largest manufacturers began to rapidly develop their activities, who had the intention to enter the world market and gain a firm foothold in the minds of consumers. In Europe, where this process took place a little earlier, the advertising industry was already more established and not so stormy. Continue reading

The difference between thought and idea
A business idea, and, therefore, a new opportunity for making money, can be concluded in a person, business, product, market or startup. Therefore, it is advisable to work in all…

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The role of marketing in small business
Marketing in a small business is 100% compulsory. Without it, a business will never become large or even medium. It’s a big mistake to think that you will make money…

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The path of wealth.
Many people do not like rich people, but almost everyone wants to get rich, everyone is looking for the way to wealth. In general, the desire for wealth can be…

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How do charitable foundations earn
We all often see various advertisements of organizations involved in helping people with disabilities, orphans and animals. On the streets, promoters handed out leaflets calling for help to tidy up…

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