10 lessons from Steve Jobs
Steve Jobs is one of the key figures in the IT field. This truly great entrepreneur can serve as a vivid example for everyone on how to achieve unprecedented heights…

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Creative class as the aristocracy of the future
A creative economy and a creative class is a reality that has already come. Each type of economy requires a base class, elite. Accordingly, if there is a creative economy,…

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Unusual offices of the world
Most often, the word "office" is associated with a boring view of the room - gray walls, ordinary desks, computers, stacks of papers and employees doing their work with an…

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which was

Common Name Brands

If the brand name has become a household name, this phenomenon can have both positive sides and negative sides. On the one hand, consumers begin to correlate the name of the company with a certain group of products. Another aspect of such a transition from the brand name to the name of a particular product is that over time the brand will lose its copyright and any company producing one or another type of product will be able to use it.

Perhaps, many people know that the word “Xerox” was originally the name of a company that produces photocopiers. Now we perceive it not as the name of the company, but as a designation for a group of products. But the Xerox company is not the only one who managed to turn the brand in the minds of people into a very specific product. Continue reading

Creative class as the aristocracy of the future
A creative economy and a creative class is a reality that has already come. Each type of economy requires a base class, elite. Accordingly, if there is a creative economy,…

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What is networking?
Man is a social being. And that means that social ties play a big role in our lives. Many useful acquaintances can solve almost any problem in a person’s life…

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Launching Innovation
Investors love projects based on the algorithms proposed in the book. In general, the book “Launching Innovation” is good for those who want to generate creative ideas for sale and…

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What is crowdsourcing?
Crowdsourcing (Eng. Crowdsourcing, crowd - “crowd” and sourcing - “use of resources”) - attracting a wide range of people to solve various problems of innovative production activities to use their…

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