How to quickly get customers
It happens that customers are urgently needed, and most importantly - as cheaply as possible, and preferably even free of charge. Such situations at one time or another are faced…

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Marketing starts generating profits for you
Thus, it turns out that the buyer will actually do some work in order to create new consumers for you. He will broadcast to the market the idea of ​​which…

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Business is their mission.
And now about the business. So, business is an internal need of people, which comes from the very nature of people. True, this need is not typical for all people,…

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Common Name Brands

If the brand name has become a household name, this phenomenon can have both positive sides and negative sides. On the one hand, consumers begin to correlate the name of the company with a certain group of products. Another aspect of such a transition from the brand name to the name of a particular product is that over time the brand will lose its copyright and any company producing one or another type of product will be able to use it.

Perhaps, many people know that the word “Xerox” was originally the name of a company that produces photocopiers. Now we perceive it not as the name of the company, but as a designation for a group of products. But the Xerox company is not the only one who managed to turn the brand in the minds of people into a very specific product. Continue reading

How to save business and money
There is only one effective way to save business marketing. If there is no marketing, then there are no customers and business. In 99% of cases, problems in business arise…

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An idea divorced from reality is only suitable for self-satisfaction
The business of the future is the monetization of talent. Everyone is talented in something. Absolutely everyone is talented in something, there are no exceptions and cannot be. However, the…

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10 fatal mistakes of entrepreneurs
Those who believe that the main thing in business is to start, and then everything will go by itself, are deeply mistaken. A lot of entrepreneurs are forced to close…

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Creative class as the aristocracy of the future
A creative economy and a creative class is a reality that has already come. Each type of economy requires a base class, elite. Accordingly, if there is a creative economy,…

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