The role of marketing in small business
Marketing in a small business is 100% compulsory. Without it, a business will never become large or even medium. It’s a big mistake to think that you will make money first and then do marketing. Thousands of small businesses have been using this tactic for decades, but have never been able to grow. They dream of becoming big, but dreams without good marketing remain dreams.
We start marketing in small business
If you want to grow, the first thing to do is marketing. Hundreds of small businesses were able to quickly become medium and large. But in 100% of cases this was achieved only through quality marketing. To grow, you need a powerful flow of customers, and it is impossible to get it without marketing. If marketing is applied in a small business, then 100% growth is guaranteed.
It’s even difficult to survive so as not to close, and it’s difficult without marketing. Marketing can, but still not desirable, be ignored when demand is greater than supply. But now there are almost no such markets. In almost all markets, there is now an oversupply. Therefore, customers need to be motivated to choose and buy exactly your goods or services.
The role of marketing in small business
How to organize marketing in a small business
Small business marketing plays an important role. Firstly, it is easier to find many customers with it. There are no other tools for this. Secondly, new growth opportunities can be found. It is with the help of marketing that popular products or services are searched for, or are developed. If it is not used, then very often the business then deals with what is not for sale.
… marketing in small business – a way to increase sales
Thirdly, marketing in a small business is a way to increase sales. With it, you can provide sales support. Fourth, marketing allows you to set higher prices for goods and services and thereby have higher profits. This is achieved in various ways and one of them is packaging and positioning of goods and services. The second way is to create your own personal market.
The presence of a personal market is the main condition for business growth. Without marketing, you can work only in foreign markets, which implies a high level of competition, constant nervous tension. Your market is a guarantee of a large number of customers, large sales volumes and complete absence of competitors. One of the tools to build your market is the market legram.
Marketing in a small business can be organized in many ways. There are three main options. The first is full outsourcing of marketing. With this method, their marketers are not hired or used. All marketing processes are given to a marketer or company that has 100% trust. They serve all marketing, provide it on a turn-key basis.
The second way to organize marketing in a small business is hybrid
The second way to organize marketing in a small business is hybrid. With this approach, marketing is partially outsourced, but their marketers are also hired. The hired marketing specialists in this case act as coordinators who oversee outsourced marketing. Everything else is done by external marketers, or some kind of company.
The third way is to hire all the necessary specialists. With this approach, 100% control of marketing activities is achieved, but you have to pay for it. The main cost items are salaries for specialists and a budget for research and promotion. This is the most expensive way. It should be applied to those who need to have maximum marketing control.
Practice shows that small business can grow only with a marketing strategy. Without it, there will be throwing, waste of money and disappointment from marketing. All this is due to the fact that marketing is a system technology that works only if a marketing strategy is applied. The better the strategy, the faster the small business turns into medium or large.
Many are afraid to use marketing because there is no plan
Developing a marketing strategy is an important task for small businesses. You can solve it yourself if you have the right specialists. If there are none, then its development must be ordered from professionals. They will do everything on a turn-key basis. You just have to deal with its implementation. Using a strategy, marketing in a small business can be organized at a very high level.
Many develop a marketing strategy and archive it. This is a big and dangerous mistake. A step-by-step plan, which is part of it, must be implemented. This is the only way to get the result. Many are afraid to use marketing because there is no plan. Strategy changes everything. With its help, marketing is easy, simple and gives a good result.