10 secrets of Apple presentations
Apple is a brand that needs no special introduction. They achieved stunning success not only thanks to their quality products, but also their presentations.
After all, it is important not only to create something truly valuable, but also to be able to present it so that everyone wants to have it. In this field, Apple simply has no equal.
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Apple presentation guidelines:
Each slide should contain only one idea.
If you place several significant ideas on one slide, most likely, none of them will be remembered by the audience. For each idea, highlight a separate slide. The same goes for numerical information. If you place several numerical values on one slide, then they will not be well accepted by the audience.
Make vivid statistics
Any statistical data, and they, as a rule, are expressed in numbers and percentages, is best represented as visualized and visual as possible. For example, “20 million” will look much more impressive if you write “20 million”. And if each figure is beautifully designed (for example, consist of the smallest copies of the company logo), then it will certainly be remembered by the audience.
As practice shows, presentations made on a point-by-point basis are the least effective. And Apple never uses items in its presentations. Such slides contain too many superfluous words, and the audience faces the difficult task of reading and listening at the same time, which not everyone can handle. Accordingly, some important information remains lost.
Use multiple speakers
There are many companies whose presentations are held by only one person. Apple, and in particular Tim Cook, who made many presentations, has a different opinion: if during the course of the report we invite various specialists of the company to the microphone, the whole event becomes livelier and more interesting.
Each speaker should speak no more than 10 minutes in a row
Don Medina of the University of Washington created a “10-minute rule,” which states that one speaker will not be able to retain the attention of listeners after the 10th minute of his speech. Even if his story is very interesting and fascinating, he will still get tired of listening and will no longer effectively perceive the information provided. If the performance of one speaker involves a report lasting more than 10 minutes, then after this time take a short break in the presentation. If several speakers speak, their speeches should be structured so that each of them speaks no more than 10 minutes in a row.
People love shocking. At least he always attracts attention. When Apple Vice President introduced another product at the presentation, in response to the caustic remark of one of the audience that the company was losing its innovativeness, he exclaimed: “But where is more innovative, damn it!”. Such an emotional urge was perceived by the audience much more effectively than if he began to give standard arguments in favor of the innovative qualities of the product.
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As you know, Twitter messages are no longer than 140 characters. Learn to describe the product as if you were writing about it on Twitter, that is, fit it in only 140 characters, and no more. This technique is one of the most effective – clearly, simply and concisely. It will always be remembered and will be quoted. To quote a few long sentences is quite difficult, and a few words about your product that most closely reflect its concept are exactly what you need.
Take time to design your presentation.
In order to create the perfect half-hour presentation, it may take about 200 hours of hard work. It is necessary to develop a common presentation plot, text of speeches, slide design. Test the presentation on how it will be perceived by the audience and practice in the speech report. All this is necessary for the final result to exceed all your expectations.