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Original Magazine U-Turn Advertising

One of the most popular and sought after advertisements is print advertising.

As you know, the most profitable placement of information about a product or service is on the first and last pages. To put your advertisement there, you need to pay a lot of money, but manufacturers and companies are ready for a lot, if only their product became popular and recognizable.

A magazine spread is not only a profitable place for advertising, but also provides a wide field for imagination and activity. U-page photos can be placed so that they look very unusual and original. According to studies, advertising in the press affects consumers a little more positively than advertising in other places. Advertising in the press is unobtrusive, and at the same time effective.

We have selected the most original and interesting, in our opinion, ways of placing advertising information on the spreads of glossy magazines.

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To begin
DHL Advertising (Post Company)
This ad focuses on how quickly and without problems you can get your package. The “trick” of advertising in a transparent sheet on which the package is depicted. Turning this sheet back and forth, the drawn parcel, as it were, passes into the hands of the recipient.

Original Magazine U-Turn Advertising
Smuckers Advertising (jam maker)
Here, advertisers used another popular trick – the use of famous characters in advertising. The heroes of the jam advertisement are the characters of the Sesame Street children’s educational program.

Original Magazine U-Turn Advertising
MacBook Ads
The creators of this advertisement used two unusual ideas at once, and both were successful, as this advertisement became very popular. The image of the ultra-thin MacBook advertised here was printed almost life-size. First, thin magazine pages hint that the laptop is very thin. Secondly, images of the display, cover and keyboard are arranged in such a way that everyone can try on how this laptop will look on your lap.

Insurance Sul America ensures that its customers do not spend money where it can be saved, and offers health insurance. Turning over the page with this advertisement, it seems as if you have torn a bill, which is depicted in a certain way, so to speak, in pieces. The company’s slogan is: “Even if you accidentally broke the dollar, Sul America will not let you go broke.”

Original Magazine U-Turn Advertising
Thinh Furniture Advertising (Furniture Production)
And this advertisement will surely appeal to those who love a variety of paper crafts. By expanding the page, you get miniature models of a chair, table or wall shelves. Perhaps Thinh Furniture wanted to show by this that making furniture for them is as easy as turning a magazine page.

Original Magazine U-Turn Advertising
Adidas Advertising (Sportswear)

This ad is very simple, but also very original. Images of girls in sportswear are located exactly in the center of the headland. Since the athletes are captured in certain poses, when turning over, the impression is that they are doing physical exercises.

Original Magazine U-Turn Advertising
Clinique advertising (cosmetics production)
Every woman knows that the main property of good mascara is the ability to make long and thick eyelashes. Advertisers came up with just cut the page into strips, simulating beautiful eyelashes. It is not convenient for us to read such a “cut” magazine, but the advertising idea is interesting in any case.

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