How great brands came about
Speaking now about world-famous companies and brands, it is sometimes difficult to imagine that once their founders were inexperienced start-up entrepreneurs, global retail chains started from one single small store,…

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Creative business ideas
There are so many entrepreneurs and business ideas embodied in them that to create something new you need to turn your imagination to the maximum. This is how creative ideas…

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The role of marketing in small business
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Common Name Brands

If the brand name has become a household name, this phenomenon can have both positive sides and negative sides. On the one hand, consumers begin to correlate the name of the company with a certain group of products. Another aspect of such a transition from the brand name to the name of a particular product is that over time the brand will lose its copyright and any company producing one or another type of product will be able to use it.

Perhaps, many people know that the word “Xerox” was originally the name of a company that produces photocopiers. Now we perceive it not as the name of the company, but as a designation for a group of products. But the Xerox company is not the only one who managed to turn the brand in the minds of people into a very specific product.

1. Sneakers.
In 1916, a shoe company called Keds appeared in America. The company quickly achieved success in the production and sale of its products. Initially, the founders of “Keds” conceived the production of sports shoes, however, customers loved it so much that many began to wear gym shoes as casual shoes.

Common Name Brands
2. Hair dryer.
The German company “Foen” began to produce devices for drying hair in the early 1900s. In German, the word “foen” (pronounced “phen”) means the warm wind of the Alps. And in many languages ​​of the world, including Russian, this word began to be known to all known products intended for drying hair – hair dryers.

3. Pampers.
The Pampers brand is part of Procter & Gamble. Previously, these same products were called diapers, but the stunning success of “Pampers” almost completely replaced this word from the modern vocabulary, replacing it with diapers.

Common Name Brands
4. Adhesive tape.
“Scotch Tape” (translated as “Scottish tape”) is the name of the company that produces adhesive tape and is owned by 3M Corporation. Officially, only products of this company can be called scotch tape. However, there are quite a lot of different types of adhesive tape, and all of it is referred to as adhesive tape, regardless of the manufacturer.

5. Jeep.
Willys produced a car called Willys JP during World War II. The second part of the name – JP – over time began to be pronounced not as “jpee”, but as “jeep”, and to designate an SUV – a cross-country vehicle.

6. Thermos.
A vessel designed to preserve food at the required temperature, in fact, became so called thanks to the company Thermos GmbH, which was the first to produce such goods. In a large number of countries, people call this necessary thing on the road a thermos, and do not even suspect that it is a registered trademark.

Common Name Brands
7. Jacuzzi.
Candido Jacuzzi, an Italian expat, invented and launched the production of hydraulic bathtubs in 1917. I must say that the familiar word “Jacuzzi” began to sound just like that thanks to the Americans who mispronounced the name Jacuzzi (the Italian version sounds like Yakuzzi).

 

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