The standard hiring procedure is to interview a candidate, sometimes in several stages. Often testing and other methods are added to the interview to identify the level of knowledge and skills of the applicant for the position.
We have all been interviewed, and some may have hired workers ourselves. Usual hiring procedures are quite understandable and familiar to us. However, there are companies that have decided to go far beyond the scope of a standard interview and implemented unusual, and in some places, strange procedures for hiring employees in their hiring system.
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Apple is one of those companies that are either loved before fanaticism or are extremely skeptical. However, one cannot fail to admit that this company is truly revolutionary in its field and has simply brilliant financial success.
Back in 1991, the famous Macintosh System 7.0 operating system appeared. Today, Apple is a leader in the world of computer technology. Naturally, many have an interest: how did Steve Jobs manage to achieve a level of the company that continues to hold on even after his death? Why is Apple so distinctive from the rest and how has it won such a huge number of fans and connoisseurs of its products? Continue reading
If the brand name has become a household name, this phenomenon can have both positive sides and negative sides. On the one hand, consumers begin to correlate the name of the company with a certain group of products. Another aspect of such a transition from the brand name to the name of a particular product is that over time the brand will lose its copyright and any company producing one or another type of product will be able to use it.
Perhaps, many people know that the word “Xerox” was originally the name of a company that produces photocopiers. Now we perceive it not as the name of the company, but as a designation for a group of products. But the Xerox company is not the only one who managed to turn the brand in the minds of people into a very specific product. Continue reading