McDonald's Marketing Tricks
When the phrase “fast food establishment” is pronounced, what comes to your mind first? Of course, McDonald's. This worldwide network has captivated all major cities. Despite the fact that many…

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The most unusual shops in the world
Shops are a place as familiar to all people as home or work. We often buy something, and no matter how fast online trading develops, we still visit physical stores.…

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Sanctions Business
Sanctions. Someone sees this phenomenon as extremely negative, but is everything really so bad? Food sanctions, that is, a ban on the import of certain goods from abroad, caused a…

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businessmen create

Launching Innovation

Investors love projects based on the algorithms proposed in the book.

In general, the book “Launching Innovation” is good for those who want to generate creative ideas for sale and for those who want to turn the generation of creative ideas into a business. Investors love projects created on the basis of the algorithms proposed in the book, evaluate them highly and willingly invest in them, because they are usually effective.

However, the book is not good enough for those who want to develop the idea on their own, who want to build their personal long-term and competitive business on the basis of the idea, because it contains very little information about how to build a market and develop it. In a creative economy, having your own market and having your own business is practically the same thing. Continue reading

How to save business and money

There is only one effective way to save business marketing. If there is no marketing, then there are no customers and business. In 99% of cases, problems in business arise due to lack of marketing or its poor quality. If you think differently, then imagine for a second that all customers have disappeared. There were customers and they were not there. Not a single customer.

How to save a business and avoid bankruptcy

Everyone is gone. There was no one to sell. Warehouses are inundated, but no customers. No one is interested in goods and services. Around silence, everything is smooth, like a lake in calm weather. The world seemed to freeze and stop. You look as if on a photograph in which a moment is captured. Imagine, Imagine. Be brave, look into the eyes of reality. Continue reading

The first reason for low profits

Many companies have low profits, are on the verge of bankruptcy and are waiting for a miracle. For some, this has even become the norm. This happens for years, sometimes even decades, but a miracle does not occur. Before the crisis, there was still extra money in the economy, which somehow saved the situation. But the crisis has come, the extra money is becoming less and less, which means that the situation is becoming more and more difficult, and in order to get out of it you first need to find the reasons for low profit.

The situation itself will not be resolved, so the time has come to take action. To begin to act, first you need to find out the reason, or rather the reasons for low profits. There are a lot of them, but there are the main ones that make the maximum contribution to lower profits, and also cause a number of other negative points. It is from their elimination that it is advisable to begin all.

… the first reason for low profit is subjective advertising, which is done without reliance on the market and needs … Continue reading

An idea divorced from reality is only suitable for self-satisfaction
The business of the future is the monetization of talent. Everyone is talented in something. Absolutely everyone is talented in something, there are no exceptions and cannot be. However, the…

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Apple Secrets
Apple is one of those companies that are either loved before fanaticism or are extremely skeptical. However, one cannot fail to admit that this company is truly revolutionary in its…

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Interesting facts about Coca-Cola
Coca-Cola is one of the most popular drinks in the world, and many people already know that it was originally created as a medicine and sold in pharmacies. The creator…

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Original Magazine U-Turn Advertising
One of the most popular and sought after advertisements is print advertising. As you know, the most profitable placement of information about a product or service is on the first…

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