Investors love projects based on the algorithms proposed in the book.
In general, the book “Launching Innovation” is good for those who want to generate creative ideas for sale and for those who want to turn the generation of creative ideas into a business. Investors love projects created on the basis of the algorithms proposed in the book, evaluate them highly and willingly invest in them, because they are usually effective.
However, the book is not good enough for those who want to develop the idea on their own, who want to build their personal long-term and competitive business on the basis of the idea, because it contains very little information about how to build a market and develop it. In a creative economy, having your own market and having your own business is practically the same thing. Continue reading
There is only one effective way to save business marketing. If there is no marketing, then there are no customers and business. In 99% of cases, problems in business arise due to lack of marketing or its poor quality. If you think differently, then imagine for a second that all customers have disappeared. There were customers and they were not there. Not a single customer.
How to save a business and avoid bankruptcy
Everyone is gone. There was no one to sell. Warehouses are inundated, but no customers. No one is interested in goods and services. Around silence, everything is smooth, like a lake in calm weather. The world seemed to freeze and stop. You look as if on a photograph in which a moment is captured. Imagine, Imagine. Be brave, look into the eyes of reality. Continue reading
Many companies have low profits, are on the verge of bankruptcy and are waiting for a miracle. For some, this has even become the norm. This happens for years, sometimes even decades, but a miracle does not occur. Before the crisis, there was still extra money in the economy, which somehow saved the situation. But the crisis has come, the extra money is becoming less and less, which means that the situation is becoming more and more difficult, and in order to get out of it you first need to find the reasons for low profit.
The situation itself will not be resolved, so the time has come to take action. To begin to act, first you need to find out the reason, or rather the reasons for low profits. There are a lot of them, but there are the main ones that make the maximum contribution to lower profits, and also cause a number of other negative points. It is from their elimination that it is advisable to begin all.
… the first reason for low profit is subjective advertising, which is done without reliance on the market and needs … Continue reading