Marketing starts generating profits for you
Thus, it turns out that the buyer will actually do some work in order to create new consumers for you. He will broadcast to the market the idea of ​​which…

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McDonald's Marketing Tricks
When the phrase “fast food establishment” is pronounced, what comes to your mind first? Of course, McDonald's. This worldwide network has captivated all major cities. Despite the fact that many…

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How to deal with the crisis and defeat it
The behavior of your cat, dog, parrot or fish is unlikely to change compared to what they had them in the summer. They do not watch TV, do not listen…

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cannot be touched

Launching Innovation

Investors love projects based on the algorithms proposed in the book.

In general, the book “Launching Innovation” is good for those who want to generate creative ideas for sale and for those who want to turn the generation of creative ideas into a business. Investors love projects created on the basis of the algorithms proposed in the book, evaluate them highly and willingly invest in them, because they are usually effective.

However, the book is not good enough for those who want to develop the idea on their own, who want to build their personal long-term and competitive business on the basis of the idea, because it contains very little information about how to build a market and develop it. In a creative economy, having your own market and having your own business is practically the same thing. Continue reading

The first reason for low profits

Many companies have low profits, are on the verge of bankruptcy and are waiting for a miracle. For some, this has even become the norm. This happens for years, sometimes even decades, but a miracle does not occur. Before the crisis, there was still extra money in the economy, which somehow saved the situation. But the crisis has come, the extra money is becoming less and less, which means that the situation is becoming more and more difficult, and in order to get out of it you first need to find the reasons for low profit.

The situation itself will not be resolved, so the time has come to take action. To begin to act, first you need to find out the reason, or rather the reasons for low profits. There are a lot of them, but there are the main ones that make the maximum contribution to lower profits, and also cause a number of other negative points. It is from their elimination that it is advisable to begin all.

… the first reason for low profit is subjective advertising, which is done without reliance on the market and needs … Continue reading

Creative class as the aristocracy of the future

A creative economy and a creative class is a reality that has already come. Each type of economy requires a base class, elite. Accordingly, if there is a creative economy, then there must be an elite, which is its basis. So far, this elite does not have a common collective name, because it did not feel like a single whole, but over time this elite will necessarily receive a self-name. Processes in this direction are already underway.

Creative class as a way to fit into the future

One option, as the elite of the creative economy can call itself, is the creative class. This name is not accidental, because it reflects the essence, indicating that people belong to the creators of the creative. Through this name, one can reflect the fact that this layer of people is better than others who can create truly new ideas. Moreover, probably for the first time in the history of mankind, the elite will have power not over people, but over a finer substance, over ideas. Continue reading

Examples of promotion in social networks from famous brands
Today, business promotion in social networks is very important - there are a lot of people there, which means a lot of potential customers. The best way to attract the…

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The first reason for low profits
Many companies have low profits, are on the verge of bankruptcy and are waiting for a miracle. For some, this has even become the norm. This happens for years, sometimes…

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Sanctions Business
Sanctions. Someone sees this phenomenon as extremely negative, but is everything really so bad? Food sanctions, that is, a ban on the import of certain goods from abroad, caused a…

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Creative class as the aristocracy of the future
A creative economy and a creative class is a reality that has already come. Each type of economy requires a base class, elite. Accordingly, if there is a creative economy,…

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