The path of wealth.
Many people do not like rich people, but almost everyone wants to get rich, everyone is looking for the way to wealth. In general, the desire for wealth can be…

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The difference between thought and idea
A business idea, and, therefore, a new opportunity for making money, can be concluded in a person, business, product, market or startup. Therefore, it is advisable to work in all…

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Common Name Brands
If the brand name has become a household name, this phenomenon can have both positive sides and negative sides. On the one hand, consumers begin to correlate the name of…

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cannot be touched

Launching Innovation

Investors love projects based on the algorithms proposed in the book.

In general, the book “Launching Innovation” is good for those who want to generate creative ideas for sale and for those who want to turn the generation of creative ideas into a business. Investors love projects created on the basis of the algorithms proposed in the book, evaluate them highly and willingly invest in them, because they are usually effective.

However, the book is not good enough for those who want to develop the idea on their own, who want to build their personal long-term and competitive business on the basis of the idea, because it contains very little information about how to build a market and develop it. In a creative economy, having your own market and having your own business is practically the same thing. Continue reading

The first reason for low profits

Many companies have low profits, are on the verge of bankruptcy and are waiting for a miracle. For some, this has even become the norm. This happens for years, sometimes even decades, but a miracle does not occur. Before the crisis, there was still extra money in the economy, which somehow saved the situation. But the crisis has come, the extra money is becoming less and less, which means that the situation is becoming more and more difficult, and in order to get out of it you first need to find the reasons for low profit.

The situation itself will not be resolved, so the time has come to take action. To begin to act, first you need to find out the reason, or rather the reasons for low profits. There are a lot of them, but there are the main ones that make the maximum contribution to lower profits, and also cause a number of other negative points. It is from their elimination that it is advisable to begin all.

… the first reason for low profit is subjective advertising, which is done without reliance on the market and needs … Continue reading

Creative class as the aristocracy of the future

A creative economy and a creative class is a reality that has already come. Each type of economy requires a base class, elite. Accordingly, if there is a creative economy, then there must be an elite, which is its basis. So far, this elite does not have a common collective name, because it did not feel like a single whole, but over time this elite will necessarily receive a self-name. Processes in this direction are already underway.

Creative class as a way to fit into the future

One option, as the elite of the creative economy can call itself, is the creative class. This name is not accidental, because it reflects the essence, indicating that people belong to the creators of the creative. Through this name, one can reflect the fact that this layer of people is better than others who can create truly new ideas. Moreover, probably for the first time in the history of mankind, the elite will have power not over people, but over a finer substance, over ideas. Continue reading

How does Valve, a game developer, work?
Valve Corporation is a company that has created legendary games such as Half-Life, Counter Strike, Dota 2, Portal and others. The company was created by Gabe Newell, whose biography also…

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The difference between thought and idea
A business idea, and, therefore, a new opportunity for making money, can be concluded in a person, business, product, market or startup. Therefore, it is advisable to work in all…

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Learning business by watching others succeed
Barack Obama is not the first presidential candidate to use the Internet in his campaign. But Barack Obama is the only one who managed to really teach business lessons with…

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How to quickly get customers
It happens that customers are urgently needed, and most importantly - as cheaply as possible, and preferably even free of charge. Such situations at one time or another are faced…

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