Examples of promotion in social networks from famous brands
Today, business promotion in social networks is very important - there are a lot of people there, which means a lot of potential customers. The best way to attract the…

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Common Name Brands
If the brand name has become a household name, this phenomenon can have both positive sides and negative sides. On the one hand, consumers begin to correlate the name of…

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Return on business
Return on business - the amount of money that it generates. In terms of return, businesses are different. Some generate a lot of money, some a little, some generally generate…

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cannot be touched

Launching Innovation

Investors love projects based on the algorithms proposed in the book.

In general, the book “Launching Innovation” is good for those who want to generate creative ideas for sale and for those who want to turn the generation of creative ideas into a business. Investors love projects created on the basis of the algorithms proposed in the book, evaluate them highly and willingly invest in them, because they are usually effective.

However, the book is not good enough for those who want to develop the idea on their own, who want to build their personal long-term and competitive business on the basis of the idea, because it contains very little information about how to build a market and develop it. In a creative economy, having your own market and having your own business is practically the same thing. Continue reading

The first reason for low profits

Many companies have low profits, are on the verge of bankruptcy and are waiting for a miracle. For some, this has even become the norm. This happens for years, sometimes even decades, but a miracle does not occur. Before the crisis, there was still extra money in the economy, which somehow saved the situation. But the crisis has come, the extra money is becoming less and less, which means that the situation is becoming more and more difficult, and in order to get out of it you first need to find the reasons for low profit.

The situation itself will not be resolved, so the time has come to take action. To begin to act, first you need to find out the reason, or rather the reasons for low profits. There are a lot of them, but there are the main ones that make the maximum contribution to lower profits, and also cause a number of other negative points. It is from their elimination that it is advisable to begin all.

… the first reason for low profit is subjective advertising, which is done without reliance on the market and needs … Continue reading

Creative class as the aristocracy of the future

A creative economy and a creative class is a reality that has already come. Each type of economy requires a base class, elite. Accordingly, if there is a creative economy, then there must be an elite, which is its basis. So far, this elite does not have a common collective name, because it did not feel like a single whole, but over time this elite will necessarily receive a self-name. Processes in this direction are already underway.

Creative class as a way to fit into the future

One option, as the elite of the creative economy can call itself, is the creative class. This name is not accidental, because it reflects the essence, indicating that people belong to the creators of the creative. Through this name, one can reflect the fact that this layer of people is better than others who can create truly new ideas. Moreover, probably for the first time in the history of mankind, the elite will have power not over people, but over a finer substance, over ideas. Continue reading

Business ideas that changed the world
There are a lot of ideas for creating your own business - as they say, for every taste and color. So many things have already been invented that it is…

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Unusual offices of the world
Most often, the word "office" is associated with a boring view of the room - gray walls, ordinary desks, computers, stacks of papers and employees doing their work with an…

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Apple Secrets
Apple is one of those companies that are either loved before fanaticism or are extremely skeptical. However, one cannot fail to admit that this company is truly revolutionary in its…

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