How to save business and money
There is only one effective way to save business marketing. If there is no marketing, then there are no customers and business. In 99% of cases, problems in business arise…

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How do charitable foundations earn
We all often see various advertisements of organizations involved in helping people with disabilities, orphans and animals. On the streets, promoters handed out leaflets calling for help to tidy up…

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Common Name Brands
If the brand name has become a household name, this phenomenon can have both positive sides and negative sides. On the one hand, consumers begin to correlate the name of…

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quickly achieved success

Common Name Brands

If the brand name has become a household name, this phenomenon can have both positive sides and negative sides. On the one hand, consumers begin to correlate the name of the company with a certain group of products. Another aspect of such a transition from the brand name to the name of a particular product is that over time the brand will lose its copyright and any company producing one or another type of product will be able to use it.

Perhaps, many people know that the word “Xerox” was originally the name of a company that produces photocopiers. Now we perceive it not as the name of the company, but as a designation for a group of products. But the Xerox company is not the only one who managed to turn the brand in the minds of people into a very specific product. Continue reading

An idea divorced from reality is only suitable for self-satisfaction
The business of the future is the monetization of talent. Everyone is talented in something. Absolutely everyone is talented in something, there are no exceptions and cannot be. However, the…

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What is crowdfunding
Crowdfunding (public funding, from crowd funding, crowd - crowd, funding - funding) is a collective collaboration of people (donors) who voluntarily pool their money or other resources together, usually via…

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What is networking?
Man is a social being. And that means that social ties play a big role in our lives. Many useful acquaintances can solve almost any problem in a person’s life…

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What is crowdfunding
Crowdfunding (public funding, from crowd funding, crowd - crowd, funding - funding) is a collective collaboration of people (donors) who voluntarily pool their money or other resources together, usually via…

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