The difference between thought and idea
A business idea, and, therefore, a new opportunity for making money, can be concluded in a person, business, product, market or startup. Therefore, it is advisable to work in all…

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Business ideas that changed the world
There are a lot of ideas for creating your own business - as they say, for every taste and color. So many things have already been invented that it is…

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What is crowdsourcing?
Crowdsourcing (Eng. Crowdsourcing, crowd - “crowd” and sourcing - “use of resources”) - attracting a wide range of people to solve various problems of innovative production activities to use their…

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quickly achieved success

Common Name Brands

If the brand name has become a household name, this phenomenon can have both positive sides and negative sides. On the one hand, consumers begin to correlate the name of the company with a certain group of products. Another aspect of such a transition from the brand name to the name of a particular product is that over time the brand will lose its copyright and any company producing one or another type of product will be able to use it.

Perhaps, many people know that the word “Xerox” was originally the name of a company that produces photocopiers. Now we perceive it not as the name of the company, but as a designation for a group of products. But the Xerox company is not the only one who managed to turn the brand in the minds of people into a very specific product. Continue reading

The greatest advertising campaigns of the XX century
Advertising is an important part of any business. One way or another, we all deal with advertising, some as creators, some as consumers. Now, in the modern world, advertising has…

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How to deal with the crisis and defeat it
The behavior of your cat, dog, parrot or fish is unlikely to change compared to what they had them in the summer. They do not watch TV, do not listen…

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The first reason for low profits
Many companies have low profits, are on the verge of bankruptcy and are waiting for a miracle. For some, this has even become the norm. This happens for years, sometimes…

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Interesting facts about Coca-Cola
Coca-Cola is one of the most popular drinks in the world, and many people already know that it was originally created as a medicine and sold in pharmacies. The creator…

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