The first reason for low profits
Many companies have low profits, are on the verge of bankruptcy and are waiting for a miracle. For some, this has even become the norm. This happens for years, sometimes…

Continue reading →

What is crowdfunding
Crowdfunding (public funding, from crowd funding, crowd - crowd, funding - funding) is a collective collaboration of people (donors) who voluntarily pool their money or other resources together, usually via…

Continue reading →

How great brands came about
Speaking now about world-famous companies and brands, it is sometimes difficult to imagine that once their founders were inexperienced start-up entrepreneurs, global retail chains started from one single small store,…

Continue reading →

step back from

Why eating in the workplace is bad

Among office workers there are a lot of those who prefer to eat right at their work computer. Some do this because of too busy work schedules, so to speak, “without interruption from production.” Others – because they are too lazy to go to a nearby cafe and calmly dine there. Still others simply because they see nothing harmful and dangerous in it. And probably, most of them.

According to a study by the American Dietetic Association, three quarters of office workers regularly (several times a week) eat at their workplace. This study most likely concerned American employees, but we can confidently say that in the CIS countries this indicator will not differ much, if at all. But based on the conclusions of the same nutritionists and other specialists, it is highly recommended not to eat food at the workplace. The main reasons are as follows: Continue reading

Learning business by watching others succeed
Barack Obama is not the first presidential candidate to use the Internet in his campaign. But Barack Obama is the only one who managed to really teach business lessons with…

...

Starbucks Success Secrets
Establishments Starbucks is a world-famous brand. These coffee houses are most popular, of course, in America. But in other countries they are no less in demand. Americans even have a…

...

What is crowdsourcing?
Crowdsourcing (Eng. Crowdsourcing, crowd - “crowd” and sourcing - “use of resources”) - attracting a wide range of people to solve various problems of innovative production activities to use their…

...

The role of marketing in small business
Marketing in a small business is 100% compulsory. Without it, a business will never become large or even medium. It’s a big mistake to think that you will make money…

...