How to deal with the crisis and defeat it
The behavior of your cat, dog, parrot or fish is unlikely to change compared to what they had them in the summer. They do not watch TV, do not listen…

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Creative business ideas
There are so many entrepreneurs and business ideas embodied in them that to create something new you need to turn your imagination to the maximum. This is how creative ideas…

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An idea divorced from reality is only suitable for self-satisfaction
The business of the future is the monetization of talent. Everyone is talented in something. Absolutely everyone is talented in something, there are no exceptions and cannot be. However, the…

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stunning success

Common Name Brands

If the brand name has become a household name, this phenomenon can have both positive sides and negative sides. On the one hand, consumers begin to correlate the name of the company with a certain group of products. Another aspect of such a transition from the brand name to the name of a particular product is that over time the brand will lose its copyright and any company producing one or another type of product will be able to use it.

Perhaps, many people know that the word “Xerox” was originally the name of a company that produces photocopiers. Now we perceive it not as the name of the company, but as a designation for a group of products. But the Xerox company is not the only one who managed to turn the brand in the minds of people into a very specific product. Continue reading

Sanctions Business
Sanctions. Someone sees this phenomenon as extremely negative, but is everything really so bad? Food sanctions, that is, a ban on the import of certain goods from abroad, caused a…

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How they work at British American Tobacco
British American Tobacco was founded in 1902. Since then, everything has been in the history of the tobacco corporation - both ups and downs. As befits any large business. Now…

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The difference between thought and idea
A business idea, and, therefore, a new opportunity for making money, can be concluded in a person, business, product, market or startup. Therefore, it is advisable to work in all…

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The greatest advertising campaigns of the XX century
Advertising is an important part of any business. One way or another, we all deal with advertising, some as creators, some as consumers. Now, in the modern world, advertising has…

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